Customised Photocall for Companies and Brand Events
A customised photocall for companies is the backdrop that ends up in the photos your guests share after the event. We offer the three versions that are truly used: canvas on a tubular frame, wrinkle-free tension fabric, and corrugated cardboard for one-day events. You create the artwork, see it on screen at actual size, and approve it before printing.
Deciding on Size, Finish, and Logo Dimensions
A photocall isn't judged up close; it's judged in a photo taken with flash from two metres away and viewed on a mobile. This changes three decisions. First is the finish: glossy PVC canvas reflects the flash and overexposes the logo in the centre of the image, so we always work in matte, either matte canvas or polyester fabric. Second is the logo size: repeated in a mosaic at 15-25 cm and slightly rotated, it reads well even when cropped by people's shoulders; a giant centred logo disappears behind the first person standing in front. Third is the useful height: below 2.3 m, the backdrop ends before the guests' heads and the wall shows.
The usual size for corporate events is 3 × 2.3 m, enough for four or five people in a row. With 2 × 2.5 m, you cover portraits of two, and from 4 m onwards, you enter the realm of group photos and award ceremonies. Indicative prices range from €150-300 for a 2 m tubular with canvas to €350-700 for a 3 m tension fabric with aluminium frame and carry bag, excluding VAT. It's the same restrained branding principle we apply to the rest of our event, fair, and congress merchandising: the brand is recognisable without overshadowing people.
What Can Be Customised
- Full-colour graphics: logo mosaics, brand patterns, photography, gradients, or the event motif with a small logo in a corner.
- Size and proportion: widths of 2, 3, 4, and 6 m with heights of 2.3-2.5 m, and custom versions when hotel or pavilion space requires.
- Material and finish: matte PVC canvas of 440-510 g/m², sublimated polyester fabric of 210-260 g/m², or corrugated cardboard; always matte to avoid flash reflection.
- The extras: foam-board selfie frames with your brand, a printed carpet, a side totem and free-standing letters, plus the gift you hand guests in front of the backdrop.
- The sustainable version: recyclable corrugated cardboard instead of PVC, in line with the rest of our eco-friendly merchandising catalogue.
Types of Photocall, Marking, and Indicative Prices
| Type of Photocall | Material and Usual Sizes | Printing Technique | Indicative Price per Unit |
|---|---|---|---|
| Handheld Selfie Frame | 5 mm foam board or 10 mm corrugated cardboard, approx. 60 × 80 cm format | Direct digital printing and die-cutting | €8-20 |
| Roll-up Banner | Aluminium frame and matte canvas graphics of 440 g/m² or fabric; 85 × 200 and 150 × 200 cm | Latex or UV digital printing on canvas | €60-140 |
| Tubular with Canvas | Aluminium tubular frame of 25-32 mm and matte PVC canvas of 440-510 g/m² with eyelets; 2 × 2.5 m | Latex or UV digital printing, replaceable graphics | €150-300 |
| Self-supporting Corrugated Cardboard | Self-supporting honeycomb cardboard of 10-16 mm, recyclable; 2 × 2 m in modules | Direct digital printing on cardboard | €150-350 |
| Tension Fabric | Aluminium profile of 30-40 mm and polyester fabric of 210-260 g/m² with silicone keder; 3 × 2.3 m, with carry bag | Full-colour sublimation, no glare or visible seams | €350-700 |
| Curved or Inflatable Pop-up | Magnetic pop-up or inflatable polyester structure with turbine; 3 × 2.3 m and 4 × 2.5 m | Textile sublimation or digital printing on panels | €500-1,500 |
Indicative prices per unit, with the logo already applied and excluding VAT; prices improve with volume from multiple units.
How It's Done
- Design and Preview. You tell us the size and location, and send us the logo in vector format (SVG, PDF, or AI); if you only have a PNG, we'll vectorise it. We assemble the mosaic or artwork to actual size and you see the photocall on screen, with the useful area marked, before approving the print.
- Production and branding. Latex or UV digital printing on matte canvas, sublimation on polyester textile, or direct printing on corrugated cardboard, depending on the type. We produce per unit with no minimum order: one photocall for a single event or twenty for an office tour.
- Delivery. To the office, event venue, or branch using it, across Europe, with the structure in its bag and assembly instructions. One invoice, even if the photocall is ordered with textiles and gifts.
Where It Fits and What It Combines With
The three clear uses are at the entrance of a convention or annual meeting, a trade fair stand, and a company party. For conventions, the tension fabric is ideal: two people can set it up without tools, it doesn't wrinkle, and it travels in a bag that fits in a car boot, making it suitable for multiple locations throughout the year. At fairs, the tubular with canvas often wins because you can change just the graphic each season and reuse the structure. For a one-day event, an inauguration, or a street action, corrugated cardboard is cheaper, lightweight, and recyclable after use. Alongside the backdrop, it's wise to have the custom lanyards ready for accreditation, as that's what people wear in the photo.
The photocall never travels alone. The team welcoming guests usually wears custom company T-shirts or polo shirts in the same colour as the artwork, and the entrance table holds the promotional gifts for companies that every attendee takes home. If the event includes a gift for guests or clients, it can be packed in the Pekata box, with a sleeve, tag and card carrying your brand, and combined with gourmet products. Everything is produced and invoiced together, and each person picks their size or contents on the Pekata portal, available in seven languages, without you having to collect anything.
Frequently asked questions
How much does a customised photocall for a company cost?
A tubular photocall measuring 2 × 2.5 m with printed matte canvas ranges from €150 to €300, and a tension fabric one measuring 3 × 2.3 m with an aluminium structure and carrying bag from €350 to €700. Curved or inflatable pop-up versions range from €500 to €1,500, and corrugated cardboard from €150 to €350. These are indicative prices, with the logo already applied and excluding VAT.
What is the minimum order for a photocall?
There is no minimum order: you can order just one unit. We produce per unit, so it makes sense for both an annual meeting photocall and fifteen to distribute across branches. The unit price improves with quantity, especially if all units have the same graphic.
How long does it take to have a customised photocall ready?
For canvas on a tubular structure or corrugated cardboard, allow about two weeks from preview approval. Tension fabric and pop-ups usually take two to three weeks, and an inflatable with a turbine three to five. These are approximate times: we don't set an exact date until confirming size, material, and production load, so for a fixed-date event, it's best to approve the artwork with some leeway.
What printing technique is used for a photocall?
PVC canvas uses latex or UV digital printing; polyester textile uses sublimation, which embeds the ink into the fibre and leaves no shine. Corrugated cardboard is printed directly. We always request a matte finish: glossy canvas reflects camera flashes and burns the logo in the centre of the photo.
Can you change just the graphic and reuse the structure?
Yes, and it's common when holding several events a year. The aluminium tubular structure and the tension fabric profile are retained, and only the new canvas or fabric is printed for the next campaign. A replacement graphic of 3 × 2.3 m in textile is around €120-250 indicative, excluding VAT, compared to €350-700 for the complete set, and the assembly is the same.